Coca Cola S Ceo Revealed Why So Many Products Have Been Discontinued
Coca-Cola’s CEO Revealed Why So Many Products Have Been Discontinued monticello/Shutterstock By Felix Behr/Dec. 13, 2021 5:45 pm EST In October 2020, Coca-Cola went on the warpath. First, they took away Zico, their coconut water drink. Then, they discontinued Tab, a low calorie offering. 500 other brands were facing a similar purging. It seemed no product was too sacred. The discontinuations weren’t conducted at random, though. “In the end, it’s a Darwinian struggle for space in the supermarket or in the convenience store,” James Quincey, the CEO of Coca-Cola and killer of beverages explained, to CNN....