Taco Bell Is Making Some Big Changes For 2022
Taco Bell By Amy Hamblen/Dec. 20, 2021 2:19 am EST
In addition to bringing back its beloved Mexican Pizza, Taco Bell has made some impressive New Year’s resolutions. The 60-year-old fast-food chain known for delicious tacos has recently introduced a set of philosophies to focus on. According to Taco Bell’s website, those improvements may center on value, but not in the specific money-saving menu context that comes to mind. The 2022 changes are less about introducing more dollar options, and more about making overall impacts as a brand.
“Usually when you hear us talking about value, it’s in reference to our delicious menu, but next year, we’ll be talking a lot more about value in a different sense — our brand values” Taco Bell CEO Mark King explained. The press release describes how the company will be prioritizing its people, food, and the planet, with the goal of creating “a future that is craveable, sustainable and equitable.” So, what changes can we look forward to from Taco Bell next year? Whether you work for Taco Bell, love to dine there, or happen to share the planet with the people who do, the chain is hoping to implement changes that benefit you.
Taco Bell Is Making Some Big Changes For 2022
Taco Bell
By Amy Hamblen/Dec. 20, 2021 2:19 am EST
In addition to bringing back its beloved Mexican Pizza, Taco Bell has made some impressive New Year’s resolutions. The 60-year-old fast-food chain known for delicious tacos has recently introduced a set of philosophies to focus on. According to Taco Bell’s website, those improvements may center on value, but not in the specific money-saving menu context that comes to mind. The 2022 changes are less about introducing more dollar options, and more about making overall impacts as a brand.
“Usually when you hear us talking about value, it’s in reference to our delicious menu, but next year, we’ll be talking a lot more about value in a different sense — our brand values” Taco Bell CEO Mark King explained. The press release describes how the company will be prioritizing its people, food, and the planet, with the goal of creating “a future that is craveable, sustainable and equitable.” So, what changes can we look forward to from Taco Bell next year? Whether you work for Taco Bell, love to dine there, or happen to share the planet with the people who do, the chain is hoping to implement changes that benefit you.
“Usually when you hear us talking about value, it’s in reference to our delicious menu, but next year, we’ll be talking a lot more about value in a different sense — our brand values” Taco Bell CEO Mark King explained. The press release describes how the company will be prioritizing its people, food, and the planet, with the goal of creating “a future that is craveable, sustainable and equitable.” So, what changes can we look forward to from Taco Bell next year? Whether you work for Taco Bell, love to dine there, or happen to share the planet with the people who do, the chain is hoping to implement changes that benefit you.
Taco Bell wants to positively impact employees, diners, and the planet
QualityHD/Shutterstock
Taco Bell also has some exciting news for vegetarians. The chain will continue to release new, plant-based food items. Taco Bell is also partnering with Beyond Meat to create an entirely new plant-based protein. As FoodSided points out, plant-based food options have become a staple in the fast-food industry, meaning Taco Bell’s commitment to innovate plant-based products is also a commitment to remaining relevant.
